| |  | | | We leverage technology to create sustainable business value for clients. Our adaptable Global Engagement Model (GEM) provides our clients with the flexible ability to improve business performance. | | | A major home-improvement/DIY retailer | | You love browsing through your favorite store, searching for something you may need. Like a kid in a candy store, you could spend hours just looking. You don't need a reason to stop in. But if you knew the special item you wanted was about to go on sale, you'd stop browsing and start buying. | | A major home-improvement/DIY retailer catering to today's savvy audience of do-it-yourselfers wanted customers to visit its stores more frequently. Having decided to improve consumer communications through targeted marketing, it needed specific information in order to identify high-value customers and implement a loyalty program that would reward them appropriately. The retailer quickly realized, however, that collecting the right data and devising a practical method of utilizing the information are easier said than done. | | That's when it called Adea. Working closely with the retailer in a workshop forum, Adea helped identify key success requirements and enabled automatic data-gathering and processing through a Web-based tool that integrated seamlessly with the existing point-of-sale system. Now the retailer knows exactly which customers to contact, what to promote, and how to motivate them to buy - and customers have more reasons to stop in because they're rewarded for their purchases. The bottom line? More sales, increased customer retention, and improved customer loyalty. | | Innovation through technology. A Commitment to excellence. The Agility to get the job done. Adding Value. Contact us today to see what Adea can do for you. | | Back | | | |
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